Product data quality is first and foremost about the story of a product being understandable, for everyone in the entire flow within the grocery trade. Therefore, there is a need for a common language that everyone involved can understand.
Everyone who is involved with a grocery product, from manufacturers, sales personnel, transport companies and logistics centres, to shelf planners, stores, e-retailers, Omni-channels and consumers, must receive knowledge about products in a similar way. Otherwise, the grocery trade would not work as we expect it to.
Profits of Product Data Quality
For Swedish suppliers in the grocery trade, Validoo services annually provide
- 2.5 billion SEK (1.3%) in increased revenues and
- 1.5 billion SEK (2-5%) in reduced costs.
Perspective on Product Data Quality
Digital language for a human experience
Companies are increasingly being evaluated according to the quality of their data. And the grocery trade is a good example of that. High data quality is fundamentally important both in the value chain and when meeting the consumer.
Quality that affects industry and society
When the digital trade item information follow the same standards in all channels, it has many advantages.
Products are not only understandable for people and machines. Data quality also accelerates the flow of goods, reduces the risk of waste and make transport and logistics much more efficient. Product data quality is, in other words, good for business and in the long run, affects our external environment less negatively.
Business benefits with Product Data Quality
- It raises the consumers experience by ensuring that the product information is accurate, that ingredient lists, prices and nutrition information are correct.
- Strengthens trust and cooperation between industry players and trading partners.
- Increases efficiency in the value chain and reduces costs thanks to the common digital language.
- Reduces delays in store and e-commerce due to fewer measurement errors.
- Increases reliability, efficiency and safety in transportation and deliveries to stores and warehouses.
- Leads to better compliance with industry standards and regulations.
GS1’s standard for trade item information
Dagligvaruleverantörers Förbund (DLF) and Svensk Dagligvaruhandel (SvDH), which owns GS1 Sweden, has decided that the Swedish grocery industry must comply with GS1’s international standard for trade item information. It is the language with which the products tell the story about themselves.
Product data quality is thus a measure of how well your product controls this digital language. The better the product data quality, the easier your products navigates through the grocery flow.
Just the same way it is easier for you ordering food at a bistro in Paris if you happen to speak French.
Do we speak the same language?
When your trade item information flawlessly passes the manual check in Validoo Q-lab, where 70 different attributes are tested, your product data quality is good.
Product Data Quality in practice
Example of measurement and temperature
For stores to be able to do shelf planning they must know in advance the product’s dimensions. Here the product data quality plays a major role. It is important that you send the correct measurements, otherwise there is a risk that the product will not fit on the shelf or in the roller cage.
With the right product dimensions, transport can be planned so that everything fits and the capacity of the truck is optimized. Here, product data quality is important for environmental sustainability.
The store also needs to know how the product is to be stored and handled. For example, a product that is to be stored in a freezer must not be left out in room temperature. This is an example of when product data quality can avoid large costs due to unnecessary misunderstandings.
Examples of specific measurement rules
How GS1 works with product data quality
GS1’s standards are now used globally in for example grocery stores, foodservice, healthcare, construction, transport and logistics. GS1 Sweden has almost 12,000 companies and organizations, in different industries, as customers. GS1 Sweden includes Validoo – services that help suppliers, retailers, e-merchants and other retailers act to use GS1’s standard for article information.