Validoo Supplier

First level service to share validated trade item information to all sales channels

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Validoo Item Autovalidering
Automatic validation of your trade item and logistics information.
Sharing information to all your sales channels in one process.
Validoo Item GS1 standard
Complies with industry-wide GS1 standard for trade Item information.

About Validoo Supplier

Validoo Supplier helps suppliers validate, store and share trade item information and product images. You can use the service to manage your product range digitally, and to share information with other markets.

Automated validation of trade item information and product images

Product and logistics information that you publish will be auto-validated before being shared with your recipients. This way you can be sure that the data is relevant and follow’s the GS1 standard. Validoo functions as a data pool within the global GDSN® network, which gives all markets real-time access to the same data.

Product data and image bank for your digital product range

Validoo acts as your media bank, where you can easily upload and share your product images. If you need to share product marketing and planogram images, Validoo will help you quality-assure them and link them to their trade item information before they are visible in your customers’ sales channels.

Quality assurance of trade item information and product images

Information recipients often need to rely on a third party to verify that images and data comply with industry standards. This means that trade item information and product images must be quality-assured. Our specialists will help you do just that, by manually quality-assuring your products according to industry rules.

How it works

Higher product quality

Within Swedish retail and consumer goods, the quality of your product is directly linked to the quality of its data. This is where Validoo comes in.

Validoo has a web-based interface that will help you ensure that the trade item information and images you share with your customers follow global and Swedish guidelines.

Validated information

Validoo stores the latest version of your trade item information and, once it is successfully validated, shares it with retailers, grossists, online retailers and other recipients who have set up subscriptions to your data.

The system will also help you check that trade item information follows specific validation rules, if your recipient has chosen to activate any.

Quality assurance

Product images

The consumer goods industry in Sweden has chosen to follow the GS1 standard for product images, which has clear guidelines for image quality, angles, and metadata.

Before marketing and planogram images are made available to your customers, they undergo a manual quality-assurance process that helps ensure that they meet quality standards. The images will then be able to be used for online shopping, shelf-planning and marketing.

Trade item information

Quality assurance of trade item information means that a specialist manually compares your digital trade item information with a physical product sample, a prototype or print original.

These checks assist data recipients who rely on a third party to ensure that product data is correct. Quality-assured trade item information is used for product range revisions, logistics planning, and in consumer sales channels.

How it works

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Nearly 3,000 companies use Validoo as an information hub for product data. Product information recipients include actors in the consumer goods and food service industries, apothecaries, Systembolaget, and other industries. Here is a complete list of customers.

Get started with Validoo

This is what you need

  • A GLN (Global Location Number) from GS1 Sweden to identify your company.
  • A GTIN (Global Trade Item Number) to identify your products.
  • A GS1-verified system to provide trade item information or a system-to-system integration between your internal system and Validoo.

Price list

Go to price list >


Subscription fee

  • A yearly fee is charged for subscriptions to Validoo Supplier. The fee is paid in advance and is set according to your company’s annual turnover. Annual turnover is collected from Creditsafe in connection with the annual invoicing, which means that the fee is usually based on reported annual sales from two years ago. When the agreement is signed, the fee for the first year is determined based on the number of remaining months in the year. After that, fees cease to be assessed at the start of each year, and subscriptions then begin to apply per calendar year.

Publishing fee

  • An annual fee for published images will be charged at the beginning of each calendar year. The fee amount is set based on number of GTINs with published images on December 31st of the particular year.New customers will be invoiced their yearly fee the month after the first publishing, but the fee will be reduced since it only covers the remaining months of the year.
  • A monthly fee will be charged when new GTINs with images get published.


Quality assurance fee

  • A transaction fee is applied when images and trade item information have undergone a manual quality check
  • Additional fees for Express services and re-orders are available on the quality-assurance page (information is in Swedish)

Connection fee (system-to-system)

  • Connection fee for system-to-system communication is charged per new / changed connection and information provider (GLN), and channel. Each connection requires a GLN, see price list here. Connections are charged at the time of connection set-up or change, after which the connection is free of charge. More information about connections can be found here


Applies indefinitely. The agreement can be cancelled at any time and ceases to apply at the end of the calendar year.

About the service:

See more on how Validoo works and how to get started here:
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