Validoo Q-lab

Service for manual check of product information

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1:1 match between trade item and packaging information.
Complies with GS1's Standard for Trade Item information.
Manually checked trade item information according to industry guidelines

About Validoo Q-lab

Validoo Q-lab assure the quality of the trade item information by manually comparing product data with a submitted physical sample, prototype or digital artwork. Our specialists check your product data quality before launch.

Manual control is the only way to find out if the entered information is correct and complies with GS1’s standard for Trade Item information.

How it works

  1. You have a Validoo-account and a signed agreement for Validoo Item and Validoo Q-lab.
  2. You place an order in your Validoo account.
  3. You send a product sample to the address specified on the delivery note within five (5) work days.
  4. Validoo Q -lab ensures that 70 attributes in the product data of the submitted sample follow GS1’s standard for Trade Item information.

Details about how the service works and how to get started can be found here

question_answerService Description

Who uses Validoo Q-lab?

Do you deliver your product to the grocery industry or a pharmacy? Here is a complete list of companies that use Validoo Q-Lab.

Price list Validoo Q-lab

Annual turnover Annual service fee
0–3 MSEK 0 SEK
3–10 MSEK 600 SEK
10–25 MSEK 1450 SEK
25–100 MSEK 2650 SEK
100–500 MSEK 3450 SEK
500–1 000 MSEK 5200 SEK
1–5 MDSEK 7900 SEK
5–10 MDSEK 10 600 SEK
10 MDSEK 13 500 SEK

Price for quality assurance in Validoo Q-lab

Quality Assurance are charged per order. If the result of a quality assurance shows incorrectly entered values, you will have to make corrections and place a re-order.


Type of Quality Assurance Fee per Quality Assurance
Quality Assurance 425 SEK
Quality Assurance, re-order 275 SEK

Validoo Q-lab Express

For those of you who are in a hurry, our emergency service Validoo Q-Lab Express, is available. You will receive your Quality Assurance result from Validoo Q-Lab within 24 hours for an extra fee in addition to the regular quality assurance fee.


Type of quality assurance Fee per quality assurance
Trade Item information consumer product 425 SEK
Trade Item information outer casing 425 SEK
Food & Beverage 425 SEK
Type of service Fee per order
Q-lab Express 625 SEK

Read more about Validoo Q-lab Express


Why the manual check?

The manual check is most important when launching a new product. Recipients need accurate data on new products to evaluate and decide if the product will be included in the range. Ensuring accurate data to consumers in the sales channels, before sales start, favors everyone in the value chain. An important part of the launch process is therefore the manual check of trade item information in Validoo Q-lab.

In most cases, the recipients need the manually checked information no later than seven weeks before the product is launched. However, it may vary depending on the ECR Trade window.

When are the revision weeks for your category?

open_in_newECR Time Trade Window

The manual check at Validoo Q-lab covers a total of 70 attributes in the trade item information you published in Validoo Item.

What manual check corrects

The most common errors in the trade item information

There are many attributes to enter into Validoo Item and sometimes there are errors in the entered product- or image information. That is why Validoo Q-lab is available. The most common errors detected by a manual check are:

General information

  • Dimensions (height, width, depth) for consumer packaging
  • Packaging type
  • Highest and lowest storage temperature for transport packaging
  • Type of barcode

Food & Beverage information

  • Ingredient list
  • Nutrional values

Chemical safety information

  • Precautionary statements
  • Hazard indications
  • Chemical labelling according to GHS (Globally Harmonized System of Classification and Labelling of Chemicals.)

Example: Measurement rules

Some of these common mistakes can easily be avoided by measuring the product and packaging correctly. It has many advantages.

Why are there rules for measurements?

When measuring a products dimensions, such as height, width and depth, it is convenient that everyone measures the same way so that there is no misunderstanding in the flow of goods.

When the measurements in the trade item information are consistent with the actual products dimensions, the store can, for example, make a proper shelf plan. It also makes it possible to plan a transport so that everything fits and the capacity of the truck is optimized.

This is how to measure correctly

Here you can see how to measure products correctly according to GDSN Package Measurement Rules (Global Data Synchronisation Network) and GS1´s standard.

Introduction to measurement rules according to GDSN Package Measurement Rules and GS1´s standard.