About Validoo MediaStore
Validoo MediaStore check quality, stores and shares product images for marketing and planograms linked to trade item information in Validoo Item.
Suppliers providing the industry with quality assured image and trade item information directly through Validoo MediaStore, can in an instance get their product information out to the physical marketplaces and online channels.
Checks quality, stores and shares
Checking the quality is necessary to maintain a high level of the industry´s images and product data. And a verification of the quality of the images which is accepted by retailers and other recipients of your information.
Validoo’s photo studio
In our state-of-the-art photo studio, photographers, 3D artists and editors are working to turn your product samples into selling product images.
Our specialists’ quality assures product images, by manually checking the image in accordance with quality assurance rules, created by the grocery industry.
Product data and image bank for your product range
Once the image has passed the quality assurance, it is linked to the product’s trade item information and uploaded into Validoo MediaStore, our media bank for product data and images. From here it is shared with your Swedish and foreign recipients.
In Validoo MediaStore you can manage and update your product range as well as download pictures, ready product information sheets and planogram reports.
Three steps to better data quality
How it works
- You have a Validoo-account and an agreement for Validoo Item and Validoo MediaStore.
- You have a product image photographed for marketing or planogram.
- You log in to Validoo and order the quality check.
- Your image will be automatically validated when uploaded. You will be notified immediately if the image does not match the requirements and you can then correct and upload a new image if necessary.
- A manual quality assurance is done after the automatic validation which means that our specialists check over 20 image quality rules, metadata, and that the object in the image complies with the trade item information in Validoo Item.
- The images are uploaded to Validoo MediaStore for your approval. They can also be published instantly if you activate automated publishing.
- The images are published in Validoo MediaStore and are shared to your recipients.
Details on how the service works and how to get started can be found here:
Why quality check an image?
Quality-assured images and associated trade item information is used everywhere where the product is marketed, for example in web shops, stores and in advertising. When the right product image is linked to the right product information an effective image management process will be created and that will help your product out on the market faster.
The image is most important when there is a product launch. Recipients (stores and others) need information about new products early in the launch process to plan store shelves and promotions. Quality assurance is part of their evaluation, and can determine if the product is to be included in the range or not.
In most cases, the recipients need the quality-assured images (market and planogram) no later than seven weeks before the product is launched. However, it may vary depending on the ECR Trade Window
When are the revision weeks for your category?
What the manual check corrects
Manual quality assurance means our specialists review over 30 rules for market and planogram images. Here we check the image quality, metadata, and that the object of the image is consistent with the trade item information.
The image object is consistent with the trade item information
Here we check that the correct image is uploaded. Our specialists review whether GTIN, product description, brand, and package size of the image object complies with the trade item information you published in Validoo Item.
Review of the image metadata
Here is reviewed that the metadata in the image file is entered (for example, the angle of the image). We check that all entered attributes follow the rules and help you correct the metadata.
Review of image quality
The final step in quality assurance involves checking the image quality. Here we assure that the image is professionally photographed and properly cropped. We also check that the correct clipping path is used so that the seller of your product can add the image object to another background, such as in a web shop or a flyer.
Who uses Validoo MediaStore?
Are you delivering your product to retailers, wholesalers or other recipients in need of product images and data? In that case, quality-assured images are mandatory. Here is a complete list of companies using Validoo MediaStore.
Price list Validoo MediaStore
|Number of GTINs with published images||Fee per GTIN|
|> 700||0 SEK|