Product photography Foodservice

Make your food and product images visible online

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Validoo produktfotografering foodservice fotograf
Professional photographers guarantee that your product image is approved in Validoo
Validoo produktfotografering foodservice kvalitetssakrade
Quality-assured product images for Foodservice
Validoo produktfotografering foodservice delning
Images for all channels (promotion and online ordering)

Product images that simplify when ordering

Photography for Foodservice means that we photograph your product in a way that clarifies when ordering and selling, no matter what channel the product appears in (online, menu and display information, etc.). With sales enhancing product images specifically tailored to the industry’s needs, the contact with your product becomes as visually clear online as offline.

Here is where the product images for Foodservice is used

foodservice beställning
When ordering at large scale establishments
foodservice meny
When ordering food at the restaurant
foodservice kock beställer
When ordering at restaurants

A person who orders goods online in restaurant- and catering businesses needs a clear image of a product before pressing the purchase-button. The customer needs to see the product clearly both in and out of its packaging.

In order for your product image to be displayed with the wholesaler or e-merchant, it needs to meet a range of quality requirements defined by the industry. Validoo’s photo studio can help you with this.

Read our photographers best tips on how to meet product image requirements.

Photo Gallery

Check out our photo gallery. Here you can view examples of product images for different target markets.

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How product photography works

The photographers in our studio ensure that all technical image requirements technical image requirements and guidelines are met to enable you to sell or market the product (in restaurants, online etc.).

During photography, professional equipment and lighting are used to give the image perfect colour-balance. Once the photographer is done, the market and planogram images are handed over to an editor. Thereafter, the images are reviewed and quality assured before uploaded in Validoo. You accept the delivery and you are then ready to start selling you product.
You can of course use Validoo only for quality assurance, if you have chosen to work with another photo studio or editor.

From sample to finished image

The product is photographed in a studio by experienced photographers.
Product image is edited by professional editors.
Image is quality assured and uploaded in Validoo.

The product is photographed in two different ways

1.) The product in its packaging should illustrate the clearest packaging for the product. The purpose of the image is that the product should be easily identified at the time of ordering.

Area of use: A product image for online stores

2.) The product without its packaging should best show the product that is to be used in cooking. We make a “simple setup” that clarifies the product.

Area of use: A product image for marketing, which can also be used on web pages.

Photography of different packaging types

This is how we photograph different product- and packaging types for Foodservice

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Examples of products in and out of the package

Bär i förpackning
Inner packaging – only web format
Bär ur förpackning
Berries photographed for web and print
Peppar i förpackning
Inner packing – only web format
Peppar ur förpackning
Spices against white background for web and print
Kyckling i förpackning
Outer Packaging – only web format
Kyckling ur förpackning
Chicken on marble plate for web and print

Place an order

  1. Make sure that the trade item information connected to the image is updated in Validoo.
  2. Select a sample that is in good condition.
  3. Follow our guide to choosing samples.
  4. Log in to Validoo and place the order or email the order to us if you don´t have an account.
  5. Submit your sample to the photo studio. The address is on the delivery note.
  6. Photographers and studio staff photograph and edit.
  7. Your photos are quality assured and uploaded in Validoo.
  8. You approve the images for publication in Validoo.


The price includes photography, quality assurance and upload in Validoo.

Fixed price / product 1 350 SEK
Execution Fee Unit
Product photography Foodservice 1350 SEK product
Redigering included
Quality assurance image included
Upload in Validoo included

This is included

Service Included Included Included Leadtime
Photography for Foodservice 1 marknadsbild (out of packaing) 1 online image (in packaging) quality assurance 5-10 days


Lead times for production applies for weekdays from the time we receive the product.

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Special photography and large volumes

Contact the photo studio if you want to photograph large volumes or special photo assignments that differs from regular photography.

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High quality and standardized images

Product images we produce comply with technical guidelines and quality assurance rules for Validoo MediaStore and are based on GS1 Product Image Specification Standard, which is a GS1 standard for digital images linked to products identified with a GS1 article number.

How we photograph products for different markets

We follow the guidelines for different target markets, which are specified in detail in our photo manuals:

question_answerPhoto Manual Retail

question_answerPhoto Manual Foodservice

question_answerPhoto Manual Norway

question_answerGuidelines Mobile Ready Hero Images