Support: Validoo Supplier

Here you will find all the answers to questions about GS1 Sweden’s new service ProductSearch.

Does it cost anything to publish product information or images in ProductSearch?

No, product information and 1 image per product are automatically displayed in the service when they are published and public in GS1 Sweden’s database, Validoo data pool and image bank.

Is my most recently published trade item information appearing in ProductSearch?

Yes, since ProductSearch is synchronized with the data pool several times a day, your customers have constant access to up-to-date and trade item information with high data quality. Publish your information in GS1 Sweden’s data pool using your GS1-verified data entry system.

What applies to products collected from other data pools?

Suppliers who submit their product information from other data pools and at the same time use Validoo image management and / or quality assurance services through a Validoo GDSN supplier agreement will have their products visible in ProductSearch.

Suppliers that only send item information from other data pools and do not have a Validoo GDSN supplier agreement, i.e. they do not have any pictures in Validoo or need any quality assurance, will not have their products visible in ProductSearch. 

What applies to private label/private brand products?

Private label products are visible in ProductSearch if they fulfill the same logic as other products when made available to the market (public). It is always the brand owner who is the supplier of an private label product, even if the trade item information has been filled out by someone else. The prerequisite is that the Trademark Owner field is filled out.

What trade item information will be displayed in the service?

ProductSearch shows a selection of attributes for each product. You can read more about current attributes available in the service here:

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Which image will appear in ProductSearch?

ProductSearch shows one marketing image per trade item. If a marketing image is missing, the planogram image will be displayed if available. The image shown must be quality assured through GS1 Sweden’s photo studio.

My product does not appear in ProductSearch, how can I fix this?

Make sure that the product is published and has Sweden set as the target market. If the product still is not visible, some parameters of the product may need to be changed. Read more about how to do this in the service description on our website.

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My product has no image in ProductSearch, why?

The products registered in GDSN via data pools other than Swedish Validoo, show product information as long as the product has Sweden as the target market.

My product information does not appear in ProductSearch, how can I fix this?

If your product is not visible, you may need to update or adjust some parameters of your product information or images. Read more about the parameters required in the service description on our website.

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My image does not appear in ProductSearch, how can I fix this?

If your image is not visible, you may need to update or adjust some parameters of your product information or images. Read more about the parameters required in the service description on our website.My image does not appear in ProductSearch, how can I fix this?

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I don’t want to display my trade item information in ProductSearch, how can I fix this?

If you as a supplier do not want to show your product, you can change certain parameters of your product information or your images available in ProductSearch. You can read how to do this in the service description on our website. But think carefully, surely you want to have the opportunity to reach new markets or customers and increase your sales?

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Feedback or questions?

Feel free to contact us ny using the contact form and submit your feedback on ProductSearch.

At GS1 Sweden, we work agile, in close co-operation with our users, and we will use different methods to gather your views and suggestions for improvement. From time to time, for example, we will activate online questionnaires to collect your feedback and we will also do user tests to identify new needs and requests.

    The Service Description describes the regulations and standards that Validoo Supplier is based on, how to become a customer to the service, and how to use the service.

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    Validoo has Sweden’s largest database for products with trade item information according to GS1’s standard. We help you quality assure, manage and share your information and images with retailers.

    Get started and share digital product information and photos with 70 connected recipients in grocery industry, pharmacies, Systembolaget and Foodservice.

    Get started

    1. Sign up for a Validoo account. You need this to use our services.
    2. The second step is to sign an agreement for Validoo Supplier to get your trade item information auto-validated.
    3. The third step is choosing a system where you enter your trade item information. There are several on the market to choose from. Choose verified system

    arrow_forwardValidoo for Suppliers

    Validoo Operations Manual describes how to interact with Validoo Item. The document should be read by system developers, when setting up communication with Validoo Item.

    file_downloadGet pdf

    Enter the information in the system that your company has chosen, in accordance with GS1’s standard for Trade Item information.

    You can test whether you have entered the correct information according to GS1’s standard for trade item information by publishing it with only GS1 as the recipient. Validoo will validate the information and send back a validation report that shows whether it is correct.

    A company that wants to receive product information must actively create subscriptions in Validoo. The subscription is made either for a supplier’s entire range or part of the range. Therefore, contact your recipients when your agreement with Validoo is complete.

    If the recipient has not created a subscription, Validoo will not send the information to them even if you have sent information to that particular recipient.

    Validoo checks the information according to GS1’s standard for trade item information and returns a validation report that shows if it is correct.

    If the information is correct, Validoo sends the information to the selected recipients. If the information has errors, it must be corrected and sent again.

    Only approved product information is sent to the recipients.

    Private or public

    Your company may choose to send the information private or public.

    • Private
      The information is only sent to the recipients your company chooses to send the information to.
    • Public
      The information is published in Validoo Item and all recipients who have a subscription that match the information gets it sent to their system. The information is made public by not specifying the recipients to which the information is to be sent.

    When trade item information is approved after the validation, the information is stored in Validoo and available for retailers and other trading companies who decide which information they want to import into their own systems by activating a subscription.

    Your recipient needs to activate a subscription in Validoo in order to receive information from a particular supplier. If the recipient has chosen not to display their Global Location Number (GLN) in the public customer list, the supplier takes contact to gain access to the number.

    If information needs to be sent to a recipient other than those listed, you need to contact the business contact at the recipient to find out how product information should be sent to them.

    The recipients only want to get product information from suppliers they have a business relationship with and when there are reasons to send product information for agreed products. Therefore always agree with the recipient if you as a supplier are unsure whether you should send product information.

    Contact your buyer and ask them to add a subscription in Validoo.

    If you only enter one specific recipient’s GLN, it is only that recipient who can view your trade item information.

    See customer list

    In the technical document specification for trade item information, you can read more about the terms that the validation rules and the validation report refers to. The rules and technical document specification can be found amongst the specifications for Trade Item information.

    In “Technical Documentation for Trade Item Information” there are descriptions of the terms that the validation rules and the validation report refer to. Go to and download “Guidelines for Trade Item information“.

    Validoo always sends the validation report to the system from which you send the trade item information. You can also choose to get a copy of the validation report by email, follow the instructions below for this:

    When you log in to Validoo, enter Agreement and click the agreement you want to change email address for. You will then enter the agreement and can change the email address. We recommend that you use an impersonal email address that several people in the company have access to, to receive the validation reports.

    Yes, if your company signs an agreement with Validoo for each GLN. Then, each GLN will act as an individual supplier in Validoo Item.

    The agreements are linked to the GLN (GS1 location number) specified at the time the agreement was signed.

    This means that when you change GLN, you must sign a new agreement. The trade item information that is sent for one GLN is not transferred to another, it must in that case be re-sent.

    Contact our customer service for assistance when signing a new agreement with Validoo Item for your company’s new GLN.


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    For each agreement, one system is used. If you want to use two different systems, you need two different GLN and two different agreements are required.

    In Validoo, you already have all trade item information that is automatically connected to your product images. If, however, the trade item information is more than one year old, you should take the opportunity to ensure that it is updated and resend it.

    More questions about auto-validation

    The invoice covers an annual service fee for Validoo Item. When signing the agreement, you pay an annual service fee for the remaining months of the year. Read more about Validoo Item prices and terms & conditions.

    International trade, GDSN

    Validoo Item is connected to a global network of data pools, GDSN, for the synchronization of trade item information. This means that companies connected to Validoo Item can send and receive trade item information from companies in other countries.

    How it works

    The network (GDSN, Global Data Synchronization Network) consists of a number of data pools in other countries that validate and synchronize trade item information in the same way as Validoo Item. GDSN also includes a global registry that keeps track of where information on each item is stored, i.e. which data pool a supplier is connected to.

    Sending trade item information within GDSN

    1. Find out what data pool the trading company is connected to.
    2. Find out what terms in the trade item information the trading company needs and what, if any, validation rules or guidelines the trading company or data pool has that must be considered.
    3. Ensure that your system is capable of creating and managing information according to the recipient’s requirements.
    4. Ask the trading company when they can and prefer to receive trade item information from your company.
    5. REcieveTradeItem Information within GDSN
    6. Create a subscription for the relevant supplier in Validoo Item and export the subscription to the global registry in GDSN.
    7. Ask the supplier to send the trade item information to your company.

    Read more about GDSN Terms of participation

    file_downloadGet pdf

    To help suppliers enter trade item information, GS1 Sweden has developed a set of guidelines.

    arrow_forwardSee guidelines

    This document contains the terms for the service Validoo Planogram

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    Form for cancellation of Validoo Services

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    Agreement for Validoo Supplier

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