Sign up for a Validoo account. You need this to use our services.
The second step is choosing a system where you enter your trade item information. There are several on the market to choose from.
The third step is to sign an agreement for Validoo Item to get your trade item information auto-validated.

What is Validoo?

Validoo helps the industry share product information and assure digital product data quality.

The services are part of GS1 Sweden AB, which, together with its customers, sets the standard for product and image information in Sweden.

A common standard for product information enables all professionals working with master data, logistics and product flow.

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About the product database

Validoo has Sweden’s largest database containing 330 000 products with trade item information according to GS1’s standard.

Over 2 500 suppliers currently use the database to share validated trade item information with 70 connected recipients in the grocery industry, pharmacies, Systembolaget and Foodservice.

With Validoo, those who receive product data and images can be sure that trade item information about the products is correct. Correct trade item information is necessary to enable you to sell your product at all.

The first level service

Validoo’s services are good for your business. Numbers show that our services each year generates 2.5 billion SEK (1.3%) in increased revenues and reduces costs with 1.5 billion SEK (2-5%) for Swedish suppliers in the grocery trade.

Source: Accenture, GS1 value proposition for FMCG suppliers, 2016.

Validoo Item

To enter products into the database, and share trade item information with your recipients, you will need both a system where you can enter the trade item information and the first level service Validoo Item, to validate the information automatically.

Facts about Validoo Item

  • Automatic validation of your trade item and logistics information.
  • Sharing to all your sales channels in one and the same flow.
  • Complies with GS1´s industry-wide standard for Trade Item information.

arrow_forwardAbout Validoo Item

The trade item information is displayed here

The trade item information from Validoo Item is published on a variety of locations and areas along the entire flow of goods. Here you can see some examples.

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On labels in store.
When scanning.
Prices at bulk sale.
Online and e-commerce.
On packaging.
When ordering.

Prior to launch

It is necessary that your trade item information is validated in good time before launch. The Grocery trade, the Convenience stores and the Pharmacy market review their ranges during different trade windows. For each revision area it is good to get started early.

When are the revision weeks for your category?

open_in_newECR Trade Window

Manual control

The service, Validoo Q-Lab assure the quality of the trade item information by manually comparing product data with a submitted physical sample, prototype or digital artwork. Our experienced specialists check your product data quality and informs you if the information is correct or if it needs adjustments.

In most cases, the recipients need the manually checked information no later than seven weeks before the product is launched. However, it may vary depending on the ECR Trade window.

Quality Check for images

Validoo MediaStore

Now, products consist not only of trade item information in text form, but also of images that greatly contribute to sales. Therefore, we have the service Validoo MediaStore, that also helps you share quality-assured product images with your recipients.

Facts about Validoo MediaStore

  • Online media library for trade item information and images.
  • Auto sharing to all sales channels: Store, online, apps, e-commerce etc.
  • Quality-assured trade item information according to GS1’s standard.

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If you don´t choose to use our photographers for your images, you can upload your existing product images for quality assurance. But it can be quite tricky to get the image up to standard. Therefore, it can be beneficial for you to let our professional editors help with your images.

Examples of image editing we can help you with

Removal of dust and scratches.
Enhancement of light, colour and contrast.
Better image exposure with clipping paths.

Creative services

In addition to our first level services, we also have a lot of creative services managed by our own photo studio. But you can come back to that when you have started publishing your trade item information.

Fotostudio för leverantörer
You can use your existing images in Validoo MediaStore. Or, we can take the pictures for you and help boost your sales.

What happens now?

Thank you for reading this far. We would very much enjoy welcoming you as a customer. The first thing you need to do is to sign up for a Validoo account. If you have any questions don´t hesitate to contact us.