What is a subscription?

When trade item information is approved after the validation, the information is stored in Validoo and available for retailers and other trading companies who decide which information they want to import into their own systems by activating a subscription.

Your recipient needs to activate a subscription in Validoo in order to receive information from a particular supplier. If the recipient has chosen not to display their Global Location Number (GLN) in the public customer list, the supplier takes contact to gain access to the number.

If information needs to be sent to a recipient other than those listed, you need to contact the business contact at the recipient to find out how product information should be sent to them.

The recipients only want to get product information from suppliers they have a business relationship with and when there are reasons to send product information for agreed products. Therefore always agree with the recipient if you as a supplier are unsure whether you should send product information.

Fler frågor om Automatic Validation

The Service Description describes the regulations and standards that Validoo Supplier is based on, how to become a customer to the service, and how to use the service.

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Alite PIM for Validoo is a user-friendly system that manages more than other systems. Based on inRiver PIM, we ensure that all data, and much more, can be used in your other channels, such as web pages, print etc.

  • For Retail and Systembolaget
    Customized User Interface helps input.
    Preview in PDF.
    All product information in one place.
    Use the same data on websites or other channels.
    Simple import and export features.
    Can also send to DABAS, Denmark or other recipients.

Argus VCD is always updated according to the latest standard. The system is currently used by many suppliers to the FMCG industry, pharmacies and Systembolaget.

Argus VCD is a user friendly, logical and easy to use interface in both English and Swedish.

The program validates the trade item information before it is sent to minimize the risk of errors. There are also importing features as Excel and XML.

Argus VCD is an affordable solution, fixed monthly cost and free support with no annual fee or variable costs.

In DABAS, you can manage and publish your trade item information in one single place and reach out to the entire industry and your customers. With simple and user-friendly features you can handle trade item information, product images, quality assure and send trade item information. Dabas is a web-based cloud computer service that can integrate with ERP systems on the market. With 25 years of experience Dabas offer quality, cost-effectiveness and transparency.

EDI Solution’s trade item information service is user-friendly and affordable. The system is web-based with the possibility of integration into your existing business.

  • Supports demands from the FMCG industry, pharmacies and Systembolaget
  • Fixed monthly fee with unlimited number of users
  • Free training and support
  • Supports the GS1 latest version
  • Validation of data
  • Import of existing trade item information
  • Export of trade item information
  • Supports English and Swedish

Exder is the cloud computer service for you who want to create and send trade item information to your customers.

  • Direct control to Validoo’s regulations
  • Free support and training by phone
  • Import of trade item information
  • Export of trade item information (e.g. to PDF)
  • Automatic system updates
  • Languages: Swedish, English, Norwegian, Danish

More features

  • Integrate your ERP system
  • Exder EDI receive orders, send order response, delivery notification and invoices
  • Common trade item directory for trade item information and EDI

Note! Largest within the FMCG industry and with support for Systembolaget.

fmcg solutions have long experience of sending trade item information to customers in the Nordics and together with Diamir Consulting we offer a unique connection with inRiver PIM.

  • Trade item data to GDSN network via GS1 Sweden or GS1 Denmark
  • Quick import of existing items, easy to get started
  • Simple routines for import and export of information
  • Full and comprehensive integration to inRiver PIM
  • With inRiver PIM, you get the advantage of spreading the information in several channels such as web / print / label, etc.

Foptec Recipe Explorer is one of the market’s leading IT solutions for FMCG-companies. The program offers complete management of ingredients, recipes, ingredient lists, nutritional declarations, product sheets, production planning, price calculations, document management and validation of trade item information against GS1 via Validoo.

Prevas GCM is a user-friendly online service for registration, maintenance and sending of trade item information to swedish, danish and finnish recipients (including Systembolaget)


  • Send Trade Item Information to Validoo, Gs1 Trade Sync and Synkka.
  • The Trade Item Information is validated against GS1’s standard when saved and sent to minimize the risk of errors.
  • Swedish and English user interface.
  • Fixed monthly fee and free support.
  • Always support GS1’s latest version.
  • Import via xml and export to pdf, xml and Excel.
  • Integration with business systems eg. SAP and PIM.

With Validoo DataEntry you can enter, edit and send your trade item information directly in Validoo!

Validoo DataEntry features

  • Step-by-step guidance with the help of interactive tip balloons that make your entry of information easier, faster and more correct from the start
  • The ability to send trade item information to both Swedish and Danish recipients
  • Instant validation of your trade item information
  • The latest version of GS1 standards for Trade Item Information, for all product types
  • Multi languages, Swedish and English.

WH Group has since the early 2000s developed a system- and service solution for wine and spirits suppliers in the Nordics, based on the business system Visma Business.

Our ambition is to be at the forefront of technology and offer our customers the most user friendly and cost efficient industry solution on the market. This means that you as a customer can manage trade item information according to GS1 standards for alcohol beverages directly in your business management system as well as send product information to Systembolaget and other buyers following the same standard, via Validoo.

Developing a system

Developing a system for sending trade item information via Validoo. In order for your system to be verified, it needs to be developed according to GS1’s specifications and standards. All specifications are available on gs1.se under technical documentation.

Technical Documentation

Follow the technical specifications for trade item information
arrow_forwardTechnical Specifications

Ongoing adjustments

Business requirements are added to the global standard and maintenance releases are made approximately yearly. When a maintenance release is scheduled you are required to update your system so that it sends trade. Here is a description how you proceed in four steps.

1. Get started

Establish a contact with GS1 Sweden

Develop a contact with us. For a system to be approved it must be developed according to the existing specifications and standards. You will be provided with sufficient documentation and links to be able to develop a system.

Sign an agreement

To start a verification, an agreement must be signed with GS1 Sweden/Validoo.


Transmission costs Price Unit
Verifying a system 3 000 SEK
Annual fee 1 000 SEK

Included in annual service charge:

  • Possibility to send trade item information to Validoo
  • Listing of verified system on validoo.se. Contact details and a short marketing text (450 characters) about your system (optional)
  • Invitations to meetings and other information specifically for solution providers
  • Guidance

Variable costs

Hourly rate for technical support Price Unit Per
Technical support 1 700 SEK hour

2. Set up a communication

Your system must be identified with a GLN (GS1 Location Number). A GLN is your company’s electronic identity. For being able to send trade item information from your system it must be identified with a GLN. There should be different GLNs for the test and production environments.

Don’t you have GLN yet?

For a system to send digital information, it must be identified with a GLN (GS1 location number). GLN is created using a GS1 Company Prefix, a serial number and a control digit. You can order a company prefix here:

arrow_forwardOrder GS1 Company Prefix

We have chosen the communications protocol AS2 as the approved protocol. The AS2 protocol is based on http. It has support for encryption and signatures to ensure that no data is lost and that all transactions are clearly traceable.

Read more about the Communicatioins Protocol AS2.

3. Register, test and verify

Become a sending system

When submitting files to the test environment you need to register your system to GS1 Sweden/Validoo. The system must be listed in Validoo as a sending system.

Test your system

When the system is developed and the secure communication is in place you can start testing your system. You can do it by sending trade item information to our test recipient Validoo PreProd Test Recipient with GLN 7300027777774. You will automatically receive a validation report showing if the trade item information was correct or what errors were found. To achieve a high level of usability we recommend that you prevent the possibility of making these errors. Follow the the technical specifications for trade item information.

Verify your system

When you consider the system ready, and all errors have been fixed, it is time to have the system verified.

Send files for verification (see the verification cases below) to the recipient Validoo PreProd Verification Recipient with GLN 7300027777781. GS1 Sweden chooses what verification cases that applies to you.

Once the verification for your system is completed and you have received approved validation reports, please inform your contact who will review the files.

The verification cases:

1. CPG – for example a packet of breakfast cereal

  • 3 level item
  • Ingredients
  • Allergens
  • Nutritional information

2. 6-pack with two consumer units – for example canned soft drink

  • Ingredients
  • Allergens
  • Nutritional information
  • Deposits
  • 4 levels

3. Frozen – for example frozen peas

  • Ingredients
  • Allergens
  • Nutritional information
  • Temperatures
  • Recycling charge not paid (see guideline)
  • End-of-life processing (see guideline)
  • Brand owner
  • Manufacturer

4. Dangerous goods – for example lighter fluid (see guideline)

  • Dangerous goods (ADR)
  • Chemical-technical – safety regulations
  • CLP
  • Safety data sheet

5. Fresh food – for example minced meat

  • Variable measure number
  • SRS crate (deposit)
  • Ingredients
  • Allergens
  • Nutritional information

6. Display pallet – for example crisps, different varieties (see guideline)

  • Handle mix/display
  • Verify that we have understood everything
  • Handling pallet information

7. Withdrawal of item hierarchy

  • Send a message to permanently withdraw a previously sent item hierarchy.
  • Send a message to withdraw a previously sent item hierarchy with the intention of subsequently updating the item hierarchy.

4. Become a sending system

When your system is approved it is set for sending trade item information to recipients via Validoo.

Gs1 Sweden publish details of all approved systems on our website, together with contact information, to provide suppliers with an overview of systems they can choose for sending trade item information.

Marketing text to describe your system

Write a short marketing text (450 characters) about your system, functions and limits. The marketing text will be published on validoo.se once your system is verified.

Enter the information in the system that your company has chosen, in accordance with GS1’s standard for Trade Item information.

You can test whether you have entered the correct information according to GS1’s standard for trade item information by publishing it with only GS1 as the recipient. Validoo will validate the information and send back a validation report that shows whether it is correct.

A company that wants to receive product information must actively create subscriptions in Validoo. The subscription is made either for a supplier’s entire range or part of the range. Therefore, contact your recipients when your agreement with Validoo is complete.

If the recipient has not created a subscription, Validoo will not send the information to them even if you have sent information to that particular recipient.

Validoo checks the information according to GS1’s standard for trade item information and returns a validation report that shows if it is correct.

If the information is correct, Validoo sends the information to the selected recipients. If the information has errors, it must be corrected and sent again.

Only approved product information is sent to the recipients.

Private or public

Your company may choose to send the information private or public.

  • Private
    The information is only sent to the recipients your company chooses to send the information to.
  • Public
    The information is published in Validoo Item and all recipients who have a subscription that match the information gets it sent to their system. The information is made public by not specifying the recipients to which the information is to be sent.

Contact your buyer and ask them to add a subscription in Validoo.

If you only enter one specific recipient’s GLN, it is only that recipient who can view your trade item information.

See customer list

You can either add your recipients one by one or add a public GLN, Community GLN: 7300029999938.

When using the Community GLN, the trade item information is published publicly to anyone who has a subscription to your company’s GLN. Validoo Customer List

In the technical document specification for trade item information, you can read more about the terms that the validation rules and the validation report refers to. The rules and technical document specification can be found amongst the specifications for Trade Item information.

In “Technical Documentation for Trade Item Information” there are descriptions of the terms that the validation rules and the validation report refer to. Go to gs1.se and download “Guidelines for Trade Item information“.

Validoo always sends the validation report to the system from which you send the trade item information. You can also choose to get a copy of the validation report by email, follow the instructions below for this:

When you log in to Validoo, enter Agreement and click the agreement you want to change email address for. You will then enter the agreement and can change the email address. We recommend that you use an impersonal email address that several people in the company have access to, to receive the validation reports.

Yes, if your company signs an agreement with Validoo for each GLN. Then, each GLN will act as an individual supplier in Validoo Item.

The agreements are linked to the GLN (GS1 location number) specified at the time the agreement was signed.

This means that when you change GLN, you must sign a new agreement. The trade item information that is sent for one GLN is not transferred to another, it must in that case be re-sent.

Contact our customer service for assistance when signing a new agreement with Validoo Item for your company’s new GLN.


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For each agreement, one system is used. If you want to use two different systems, you need two different GLN and two different agreements are required.

In Validoo, you already have all trade item information that is automatically connected to your product images. If, however, the trade item information is more than one year old, you should take the opportunity to ensure that it is updated and resend it.

More questions about auto-validation

Suppliers who want to send trade item information to their recipients need to enter the information correctly.

The information from the suppliers helps stores and wholesalers follow food law, shelf plan, store the products correctly, have the right information on shelf labels and receipts, etc.

To help suppliers enter trade item information, GS1 Sweden has developed guidelines that can help you.

question_answerSee guidelines