For Suppliers

You want to make your products available for your customers and you have heard that you will be using Validoo. Perfect, the stage is yours. Here we will help you.

For Retailers

Develop the cooperation with us to secure product and image information according to the right Standards at the right time.

For the curious

Take the shortcut to our support pages and become Sweden’s most knowledgeable Validooer. Here are the most common questions and answers.

Services for Suppliers

Validoo Item

Validoo Item

Sweden's largest database of auto-validated trade item and logistics information according to GS1's standard.

Validoo MediaStore

Validoo MediaStore

Media service that stores and shares accurate product images to all your sales channels.

Validoo Q-lab

Validoo Q-lab

Manual control service to match physical product with packaging information.

Validoo produktfotografering retail

Product Photography Retail

Market-adapted product images for all sales channels. Online, stores, product sheets, flyers etc. All produced in our photo studio.

Learn more about digital product data quality

Coca-Cola shares journey on Mobile Ready Hero Images


Nearly 30 Swedish companies from the grocery industry were in attendance when Julie Millar from…

Customized training


Whether you and your colleagues are new or experienced Validoo users, our tailor-made training and…

Breakfast seminar: Theme data quality


Sign up for our popular theme print: "Build your customers confidence in you by using…

Digital product facts about Validoo

2 588
Suppliers and Retailers in Sweden
328 992
with Trade Item Information according to GS1´s standard
141 329
for marketing and planogram

If your digital product information is correct and well organised the economy, consumer experience and the community will benefit, especially when dealing with large product flows.

Validoo digitalizes Sweden’s product flows

Validoo is a part of GS1 Sweden which in turn is equally owned by Dagligvaruleverantörers Förbund (DLF) and Svensk Dagligvaruhandel (SvDH).

We follow the standard for product and image information in Sweden to facilitate the work for professionals within sales, logistics and product flows. Quality of product data quality is something that lies close to our hearts and benefits not only the grocery industry and consumers but in fact the whole community.

Quick Facts

  • Enables data quality, flow efficiency and consumer safety.
  • Largest in Sweden on quality enhancement of digital product and image information.
  • Gathers the industry parties and their shared interests in one place.
  • Active network of experts helping customers make better business.

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Benefits of Validoo services

  • Generates 2,5 billion SEK (1,3%) in increased revenues for the industry’s suppliers.
  • Saves 1,5 billion SEK (2–5 %) in reduced costs for the industry’s suppliers

Source: Accenture, GS1 value proposition for FMCG suppliers, 2016.

Our customers

Coop använder Validoo
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Axfood använder Validoo

Stefan Dahlgren


Validoo ensure the quality of our product images, which enables an automated image flow to…

Lissette Magnusson


Validoo helps us share trade item information correctly. In this way, we can be sure…