3. Encourage retailers to create subscriptions for the products

A company that will receive trade item information must actively create subscriptions in Validoo Item. These subscriptions are made either for a supplier's entire product range or for parts of a supplier's product range.

If the recipient has not created subscriptions, Validoo Item will not send the trade item information onward even though the supplier has sent the trade item information to that specific recipient. You must therefore encourage the retailers to which you send trade item information to create subscriptions in Validoo Item.