About us

Validoo AB is a wholly-owned subsidiary of GS1 Sweden AB.

Validoo provides services which improve efficiency in the value chain for suppliers and recipients in the grocery, food service and pharmacy sectors. Validoo creates consumer confidence through accurate trade item information and product images. Validoo customers pay market prices for the services Validoo offers and any surplus is reinvested in these services.

Our services are designed by customers for customers

Our services are continuously developed and improved by those that actually use them – suppliers and recipients themselves.

Thanks to experience and advice from different sectors we can continually further develop our services to meet customers’ needs. Knowledge is collected through representatives who cooperate with Validoo in various reference groups.

Reference group participation follows three rules:

  1. Participants are there by their own choice.
  2. Participants do not discuss prices, customer sharing, boycotts or market shares.
  3. Participants decide themselves and independently if GS1’s standards are followed.


Would you also like to contribute your experience to our reference groups?

Register your interest by contacting us

How our services work

We help the digital product information reach all the way to the consumer. Correct information means better and safer business for all parties in the value chain.

Our services collect and transmit all information between supplier and recipient in a coordinated, simple and standardised flow. This can be information about items such as a product fact sheet, marketing material and space management data. But also information for the store and logistics.

  • Validoo Item
    Checking, storing and distributing trade item information
  • Validoo Q-lab
    Manual checking of digital trade item information
  • Validoo MediaStore
    Photographing, image handling, storing and distribution of product images
  • Enables data quality, efficient flows and consumer confidence
  • Best in Sweden at raising the quality of digital product information and images
  • Best in Sweden at getting together partners in a sector
  • A network of experts to further assist customers

Many advantages

There are a lot of advantages when many use and continuously improve our services. Suppliers and recipients get one common system which is neat and tidy with everybody following the same rules and speaking the same language. This means that the information flow is fast, efficient and systematic.

 

Regardless of whether you are a supplier or work in retail, our services contribute to improving quality controls, reducing administration and lowering costs, both hidden and visible.

 

As a supplier you only need to enter the same information once, even if it is for a large number of recipients. As a recipient you get information which is standardised and presented in the same format as well as being quality controlled, regardless of supplier.

This is Validoo

We help the digital product information reach all the way to the consumer. Correct information means better and safer business for all parties in the value chain.